Case Study: The Magic of November - 342% Revenue Growth in One Month with Email & SMS
The Brand
Industry: Natural Skincare
Product Focus: Beeswax & Natural Oil-Based Skin Balm
Service: Email & SMS Marketing
This eco-conscious skincare brand is dedicated to crafting natural, effective solutions for dry and sensitive skin — using organic ingredients, beeswax, and essential oils. Their mission to promote sustainable self-care aligned perfectly with our values as an agency.
The Challenge
Before partnering with us, the brand had no structured email or SMS strategy.
Email sends were one-off and unoptimized
No segmentation or personalization
Poor deliverability was limiting visibility and engagement
They had a high-quality product, but lacked the backend systems to drive meaningful revenue through lifecycle marketing.
The Strategy
We implemented a full-stack retention system, starting from the ground up:
Deliverability Optimization: Cleaned their lists, improved domain reputation, and ensured inbox placement.
Segmentation: Created dynamic audiences based on behavior, purchase history, and engagement levels.
Analytics Setup: Introduced real-time performance tracking and actionable reporting.
Product Drop Execution:
To maximize results, we designed a high-converting email + SMS campaign around their new product launch:
Teaser Phase: Pre-launch emails and SMS created anticipation and emphasized product benefits.
Launch Phase: High-impact messaging on launch day, spotlighting availability and exclusivity.
Follow-Up Phase: Sent reminders to nudge undecided customers and build urgency around limited stock.
The Results
By November 30th:
Total Revenue: $2,992,707.15
Revenue Growth: +342% vs. the previous month
Total Attributed Revenue (Email + SMS): $975,128.21 (32.58% of total revenue)
Email Performance:
$908,522.42 generated — 93.17% of attributed revenue
SMS Performance:
$66,605.79 generated — 6.83% of attributed revenue
The Impact
Our structured, segmented, and data-driven approach turned Email and SMS into a major growth engine — driving nearly one-third of total monthly revenue in just 30 days.
Beyond the numbers, we reignited customer excitement, strengthened brand loyalty, and helped the client hit a level of scale they never thought possible.
This is what happens when product-market fit meets strategic execution.
