Case Study: 77% Revenue Growth in Just 30 Days with Email & SMS
The Brand
Niche: Ecommerce (Footwear)
Focus: Style + Cloud-like Comfort
Service Provided: Email & SMS Marketing
This footwear brand set out to design the most comfortable, stylish slides on the market — combining aesthetics with joint pain relief and all-day wearability. Their mission aligned perfectly with ours: scale a message that blends comfort, fashion, and purpose.
The Challenge
Before partnering with us, the brand had no structured email marketing system. They occasionally sent release announcements, but without flows, targeting, or strategy — and results were minimal.
With just two weeks until a new product launch, their goal was ambitious: generate six-figure revenue from the drop. Our task was clear — prepare and execute a results-driven release strategy.
The Strategy
We built a complete email infrastructure from scratch — combining automated flows with a high-converting campaign strategy tailored to their customer journey.
1. Flows:
We launched automated flows to capture and convert site traffic around the clock — including Welcome, Abandoned Cart, and Post-Purchase sequences — all personalized based on customer behavior.
2. Campaigns:
We rolled out a 5-email campaign for the “Summer Slides” collection:
Intro Email (Top 3 Trending Slides): $1,913.70
Review Email (Build Trust): $2,191.28
Product Launch Announcement: $1,357.24
Follow-Up #1 (Engagement Push): $1,923.92
Follow-Up #2 (Highlight Unique Features): $1,293.18
Total Campaign Revenue: $8,679.32
Each email was intentionally crafted to warm up the list, build credibility, and drive conversions leading into and after launch.
The Results
Total Revenue (Last 30 Days): $298,299.66
Email Attributed Revenue: $60,012.77 (20.12% of total)
Revenue Growth: +77% vs. the previous 30-day period
Breakdown:
Campaigns: $21,697.59 (36.15%)
Flows: $38,315.18 (63.85%)
The Impact
With just two weeks of prep, we implemented a full-funnel email strategy that drove six figures in revenue and delivered a 77% growth rate in 30 days.
By combining brand-aligned storytelling, strong segmentation, and behavior-based automation, we turned email into a high-performing revenue engine — and laid the foundation for sustainable growth.
