Case Study: 613% Growth in Attributed Revenue via Email & SMS

Brand Overview

Industry: Fragrance (Designer-Inspired)
Service Provided: Email & SMS Marketing
Customer Base: 70,000+ bottles sold

This brand delivers premium, long-lasting fragrances that rival designer labels — at a fraction of the price. Known for scents that last over 12 hours and mimic top-tier colognes and perfumes, their mission is to make luxury accessible while maximizing customer retention.

The Challenge

Before working with us, their email and SMS marketing was underperforming. Issues included:

• Poor segmentation and personalization

• Low deliverability

• Lack of structured flows

• Missed opportunities to capitalize on launches and product drops

They needed a partner to help them scale retention, build loyalty, and convert new customers through smarter lifecycle marketing.

The Strategy

We implemented a full-funnel email & SMS strategy built on four key pillars:

1. Deliverability Optimization
Improved domain health and technical setup to ensure messages reached inboxes — not spam folders.

2. Smart Segmentation
Built robust audience segments using purchase history, scent preferences, and engagement levels to enable highly personalized communication.

3. Lifecycle Flows
Launched automated flows including:

• Welcome Series

• Abandoned Cart

• Post-Purchase
  These flows were built to drive repeat purchases and deepen customer relationships.

4. Launch & Drop Campaigns
We created a structured rollout for new scent releases:

• Teaser Emails (7 days before launch): Created hype and previewed upcoming drops

• Launch Emails (day-of): Highlighted value, scarcity, and luxury appeal

• Follow-Ups: Addressed objections, reminded about limited stock, and reactivated non-buyers

Results

By November 30th:

• Total Revenue: $1,721,757.45 (+407% YoY)

• Email + SMS Attributed Revenue: $466,507.96 (+613% YoY) — 27.09% of all revenue

Email Breakdown:

• Campaigns: $141,056.67 (30.24%)

• Flows: $325,451.29 (69.76%)

• Total Email Revenue: $440,377.93 (94.4% of attributed revenue)

SMS Revenue:

• $26,130.03 — a rising channel now being scaled further

The Impact

With structured campaigns, optimized flows, and highly targeted segmentation, this fragrance brand:
- Captured new customers through strategic drops
- Converted casual browsers into loyal buyers
- Reignited interest from dormant segments
- Built a scalable retention engine contributing over 27% of monthly revenue

They’re now positioned to dominate their niche with a solid, high-performing email & SMS backbone.