Case Study: From $0 to over $200K in Email Revenue in Just 30 Days
In just 30 days, we helped a fast-growing streetwear brand go from zero email revenue to $217,000+ generated exclusively through email marketing — contributing 36.77% of their total monthly revenue.
A mission-driven streetwear brand [REDACTED], focused on inspiring and uniting through bold design and messaging. While they had strong product-market fit and consistent organic momentum, email was completely untapped.
They came to us with a major product drop just two weeks away — no email setup, no flows, and no campaigns.
Challenge accepted.
The Challenge
No previous email marketing infrastructure
Low open rates and cold list
Product drop in two weeks — limited time to prep and execute
Target: Hit six-figure revenue using email alone
The Strategy
We built a high-converting system in record time by combining two powerful components:
1. Automated Flows
We launched key behavior-based flows to warm up their list and guide new and returning customers through the buying journey:
Welcome Series
Abandoned Cart
Browse Abandonment
Post-Purchase Nurture
These personalized touchpoints engaged buyers around the clock, increasing conversions with zero extra effort.
2. Targeted Campaigns
With the product release fast approaching, we crafted a sequence of high-impact campaigns:
Product Launch Announcements
Collection Features
Scarcity & Social Proof Hooks
Story-Driven Brand Messaging
Each campaign was optimized for urgency, visual appeal, and alignment with the brand's mission.
Results: 30 Days of Explosive Growth
SourceRevenueEmail Total$217,084.59Flows$69,541.88Campaigns$147,542.71% of Total Revenue36.77%
Weekly Breakdown:
Week 1: $10,749 from initial drop announcement
Week 2: $23,142 from two product-focused campaigns
Final Week: $30,484 from a campaign sprint spotlighting new arrivals
The rest was driven passively via flows.
Client Insight
Initially skeptical about the value of email, the client quickly saw the missed opportunity. After just 30 days of implementation, email became one of their top three revenue channels — and a core pillar of future growth.
The Takeaway
Email isn’t dead. It’s just underutilized.
With the right flows and strategic campaigns, you can activate cold lists, convert casual browsers into buyers, and drive 6-figure lifts in under a month — even from a standing start.
Want to see how we can unlock email revenue for your brand?
